Kraft Foods Holdings Inc- v- Helm — Blog

Google, Inc.: The Death of a Trademark?

In today's edition of the KLJ Blog, Staff Editor Nicole Pottinger examines the issue of verb appropriation in trademark law, and considers the difficulties companies, such as Google, may face in maintaining their registrations.

The KLJ BlogCommunications EditorSeptember 28, 2017Elliot v- Google Inc-, Horizon Mills Corp- v- Qvc- Inc-, Kraft Foods Holdings Inc- v- Helm, Lanham Act, Nicole Pottinger, Pilates Inc- v- Current Concepts, Star Indus- v- Bacardi & Co-, Supreme Court, trademark, Verb Appropriation